Core Brand Strategy

Objective & Context

This is a school project which in we had to build a brand for a company that does not actually exist but we always wanted to design for that industry, my choice was to come up with a company Called Monoe, which specializes in "Creative Coding".

Target audience

Businesses / Startups / Creatives

Brand Mission & Vision

Monoe Created creative, Responsive, and on-brand visuals from graphic design and Branding to motion graphics and responsive Js visuals for websites and apps and it inspires to be the futures leading anchor of Creative Coding in the Industry.

Core Brand Personality

Overal Feel

Modern / Approachable / Innovation-Driven

Archetype

/ Creator / Focused on Innovation and Imagination

Voice & Tone

Monoe's Confident and has a visible enthusiasm for creating like a happy child but more professional. exactly how I wanted it, pro but approachable.

Slogan

"Monoe Is where Neo Decoded the Matrix".

The slogan is talking about that moment when Neo in the movie Matrix decoded the riddles and realized what the truth was. exactly what the brand is actually about. Monoe encourages that moment when you come up with an idea that is so complete that it causes your heart rate to go up.

Design Considerations

The current design is effective in maintaining a proper visual identity that, nonetheless, may be subject to new proposals that enhance its presence. Current branding and advertisement are already performing well, but increasing these every year is suggested to boost the overall impact of the festival.

Potential Design Elements

Line: It allows the expression of movement and dynamism, guiding the viewer's eye through the poster design to the singer.

Shape: Commonly used to create frames or illustrations by bringing them into shape and adding structure and interest.

Texture: Added to give the posters a "Blues-Like" personality, down-to-earth yet formal and elegant.

Colors: the diversity

A bold yet harmonious palette of Gold, Azure, and Dark Brown was chosen for optimal visual effect. Gold and Azure are liberally used for the clothing of performers and backgrounds to present an accessible contrast and dynamic harmony. Dark Brown is only used for typography, such as event details and the logo, for strong legibility and also to express notions of authenticity and roots.

Colors: The Why

Gold and Azure were chosen because of their dynamic harmony and contrast. Gold brings warmth, energy, and celebration into the concept, representing the richness of live blues. Azure brings in cool, soulful energy that could visually express the nature of the genre. The result is a combo that feels both contemporary and classic.

Legibility and Accessibility

Dark Brown was chosen for all textual content since it contrasts very strongly with the gold background. This prioritizes readability and accessibility for diverse audiences, ensuring key information will be easily readable from a distance or for viewers with visual impairments.

In General The design uses the Gold and Azure pairing to convey the energetic warmth and soulful coolness of the festival, in line with the vibe of the Bluesfest brand. Earthly Dark Brown with Gold and Azure features cultural and symbolic references to blues traditions. When it came to Print & Production, the inks selected were picked to ensure reliable CMYK conversion, economical ink coverage, and consistent reproduction for reasonable printing costs.