Selected works from all categories — I love a good Idea.

Selected works from all categories — I love a good Idea.

Selected works from all categories — I love a good Idea.

SELECTED WORKS

SELECTED WORKS

2024/2026

2024/2026

2024/2026

2024/2026

Yellow Flower

01

2025

2025

Motion Graphics

Passion work

A visceral, psychological title sequence exploring the inescapable nature of memory using motion graphics.

OBLIVION PROTOCOL

Yellow Flower

01

/

2025

Motion Graphics

Passion work

A visceral, psychological title sequence exploring the inescapable nature of memory using motion graphics.

OBLIVION PROTOCOL

Yellow Flower

02

2025

2025

Passion work

Motion Graphics

Rhythmic kinetic typography for the Arctic Monkeys, blending Swiss design principles with high-energy rock motion.

R U MINE?

Yellow Flower

02

/

2025

Passion work

Motion Graphics

Rhythmic kinetic typography for the Arctic Monkeys, blending Swiss design principles with high-energy rock motion.

R U MINE?

Yellow Flower

03

2025

2025

Advertising

Redefining the visual identity of global electronic music through strategic editorial and web design.

ELECTRONIC FEVER

Yellow Flower

03

/

2025

Advertising

Redefining the visual identity of global electronic music through strategic editorial and web design.

ELECTRONIC FEVER

Yellow Flower

04

2025

2025

Advertising

A bold, typography-driven poster series capturing the energy of Australia's leading roots festival.

BLUESFEST

Yellow Flower

04

/

2025

Advertising

A bold, typography-driven poster series capturing the energy of Australia's leading roots festival.

BLUESFEST

Yellow Flower

05

2025

2025

Passion work

A 70 day design challenge, designing song lyrics into unique, daily rendered vinyl records and custom grooves.

DEEPEST CUTS

Yellow Flower

05

/

2025

Passion work

A 70 day design challenge, designing song lyrics into unique, daily rendered vinyl records and custom grooves.

DEEPEST CUTS

Yellow Flower

06

2025

2025

Advertising

UI Design

campaign

An integrated 360° campaign and app for On, empowering Gen Z athletes to "go ghost" and transform.

GHOSTMODE

Yellow Flower

06

/

2025

Advertising

UI Design

campaign

An integrated 360° campaign and app for On, empowering Gen Z athletes to "go ghost" and transform.

GHOSTMODE

Yellow Flower

07

2025

2025

Branding

Motion Graphics

A modern brand identity for Monoe, an agency bridging high-end design with technical "Creative Coding" innovation.

MONOE

Yellow Flower

07

/

2025

Branding

Motion Graphics

A modern brand identity for Monoe, an agency bridging high-end design with technical "Creative Coding" innovation.

MONOE

Green Fern

08

2025

2025

Advertising

Art Direction

campaign

An interactive D&AD campaign for Twix, challenging consumers to "beat the factory" with a DIY assembly kit

NAILED IT

Green Fern

08

/

2025

Advertising

Art Direction

campaign

An interactive D&AD campaign for Twix, challenging consumers to "beat the factory" with a DIY assembly kit

NAILED IT

Yellow Flower

09

2026

2026

Creative Direction

campaign

Advertising

A multi-channel advertising campaign positioning Keurig as the reliable, high-quality "constant" in an unpredictable world

Coffee was Good

Yellow Flower

09

/

2026

Creative Direction

campaign

Advertising

A multi-channel advertising campaign positioning Keurig as the reliable, high-quality "constant" in an unpredictable world

Coffee was Good

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/15:52/Toronto
2026 © /DESIGNED BYPARSA ABASALT /

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/DESIGNED BYPARSA ABASALT/2026 ©

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/15:52/Toronto
2026 © /DESIGNED BYPARSA ABASALT /